File ConversionOctober 22, 2026 1 min read
JPG vs PNG vs WEBP: Which Image Format Should You Use?
A practical guide to choosing the right image format for photos, logos, screenshots and websites — with size comparisons.
By FileFlexify Team
Choosing the right format can make an image 5× smaller with no visible difference.
The quick answer
| Use case | Best format |
|---|---|
| Photos for email or social media | JPG |
| Logos, icons, screenshots, text | PNG |
| Anything on a website | WEBP (or AVIF) |
| Images that need transparency | PNG or WEBP |
| Logos that must scale to any size | SVG |
JPG
Lossy compression designed for photographs. Tiny files, universal support, but no transparency and visible artefacts around sharp text.
PNG
Lossless and supports transparency — ideal for graphics with flat colours and crisp edges. Terrible for photos: a PNG photo can be 5–10× larger than the same JPG.
WEBP
Google's modern format supports both lossy and lossless compression and transparency. It's typically 25–35% smaller than JPG and is supported by every modern browser.
AVIF
Even smaller than WEBP at the same quality, now supported in Chrome, Edge, Firefox and Safari. Encoding is slower, so it's best for websites rather than everyday sharing.
Converting between formats
- PNG to JPG — shrink photos saved as PNG
- PNG to WEBP — speed up your website
- JPG to AVIF — the smallest web images
- WEBP to PNG — when an app doesn't accept WEBP
#images#jpg#png#webp
Put this into practice
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